Drinks news | Scottish Licensed Trade News - Part 254

Scottish Licensed Trade News

The only way is Essex for CAMRA

Mighty Oak named Champion Beer of Britain at last week’s Earl’s Court festival AN Essex ale was last week named the UK’s finest by the …

Czech mate as brewer adds to stable

CARLSBERG last week assumed the UK marketing and distribution rights for Czech lager Staropramen. The 5% ABV beer, which is owned by StarBev and already …

Tequila shows a cool hand this summer

JOSE Cuervo Tequila is being promoted as an ice cold shot this summer as part of a new marketing campaign for the brand. The activity will see a branded truck …

Brewers in pursuit of pint perfection

Molson Coors and Heineken UK focusing on consistent beer delivery TWO of the country’s biggest brewers are working on campaigns to improve the draught …

Step up to the drinks challenge

Consumers demanding more bang for their buck in bars HAVING premium spirits brands on the gantry and offering quality long mixed drinks and cocktails has never …

Tequila Avión joins spirits giant

SPIRITS giant Pernod Ricard has bolstered its portfolio with a new Tequila. Tequila Avión has joined its spirits stable as part of a joint venture agreement …

Rum reckons it’s all white

A NEW class of white rum that’s said to be taking the Caribbean by storm has been launched in the UK. Brugal Blanco Especial is said to differ from other …

Gin steps into the spotlight

Small batches credited with breathing new life into category THE gin market has been bustling with activity lately. A host of new variants and limited editions …

Drambuie plays a numbers game

Whisky liqueur launches new product based on 15 year old Speyside malt DRAMBUIE is making a play for malt whisky drinkers with the launch of a new product …

Brewer adding some sparkle to beer market

Animee designed to restore beer industry’s reputation among women, Molson Coors says GLOBAL brewer Molson Coors is intensifying its efforts to court female …