THE Crabbie’s brand is expected to benefit from a new advertising campaign launched by Aintree Racecourse as the venue gears up for this year’s Grand National.
Crabbie’s was confirmed as the headline sponsor of the event last summer, which this year is called The Crabbie’s Grand National.
The ads, launched by Aintree operator The Jockey Club, highlight the different aspects of the three-day event, which gets underway on April 3.
The campaign includes television, radio, digital and poster advertising and aims to reach more than 30 million people. The event itself is said to be watched by a global audience of around 600 million, and 9 million in the UK.
“The countdown to the Crabbie’s Grand National Festival 2014 has truly begun,” said Peter Eaton Senior, deputy chairman of Crabbie’s parent company Halewood International.