Highland malt shows silver lining
THE firm behind Highland single malt Speyburn has revealed a fresh look for its 25 year old expression.
The whisky, matured in American white oak...
New brand given its wings
GINGER Grouse is the focus of a new marketing campaign to support the roll-out of the recently-launched whisky and ginger drink across Scotland.
The new...
Energy drink gets special
THE firm behind energy drink Red Bull is set to launch three special edition flavours in the UK next year.
Cranberry-flavoured Red Edition, lime-flavoured Silver...
Water brand takes the Hoy road
OLYMPIC hero Sir Chris Hoy paid a visit to the home of his official bottled water sponsor last month as it launched a limited...
Guinness is ‘made of more’
GUINNESS is the focus of a new multi-media marketing campaign to promote its new ‘made of more’ brand positioning.
The activity includes a new...
Peroni keeps its cool for winter
Latest instalment of seasonal ad campaign launched
PERONI Nastro Azzurro is back on the big screen in the latest instalment of the ‘seasons’ advertising campaign...
Provenance powers gin sales
Category reaping rewards of consumers’ growing interest in traceability
CONSUMERS’ growing interest in the provenance and traceability of produce has been well-documented.
It’s a trend that...
Gin benefits from cocktail boom
Interest in spirit growing, bartender says
GIN appears to be reaping the rewards of the ongoing cocktail boom.
Dean Evans, head bartender at The Finnieston in...
Wet summer fails to dampen cider sales
Has category finally shaken off its image as a fair weather drink?
THE pursuit of perennial appeal has long been an ambition of cider firms...
Ale can drive tourism traffic, brewers say
SCOTLAND’S famous whisky distilleries have long been one of the main drivers of tourism traffic to these shores.
Now there are hopes the country’s burgeoning...
Columns
Luke Richardson
William Woodburn
