A NEW peach flavoured variant has been introduced to the Ciroc range of vodkas.
Following the launch of Red Berry and Coconut variants in the UK last year, Diageo Reserve Brands has added 37.5% ABV Ciroc Peach to the range.
Nick Temperley, head of Reserve Brands at Diageo, said flavoured variants are driving consumer demand for premium vodkas.
“Ciroc is the fastest-growing super premium vodka in the UK and we are very excited to add Ciroc Peach to our range,” said Temperley.
“It will provide consumers with a new, luxury Ciroc experience, while giving our customers the opportunity to increase profits as consumers trade up.”