THE firm behind Belvedere has launched a new illuminated bottle designed to give the Polish vodka brand greater presence in nightclubs.
Silver Sabre is a laser cut bottle with an LED light, which illuminates the bottle after dark.
The 175cl Silver Sabre, which was unveiled at the Warner Music Group and Belvedere Brits after party last month and comes two years after the launch of Belvedere’s Night Sabre illuminated bottle, is being made available to selected nightclubs across the UK. Senior brand manager Nick Ambridge said the new Silver Sabre “demonstrates Belvedere’s continuing commitment to innovation within the luxury vodka category”.
“The Silver Sabre is the next step in LED bottle technology and the effect is stunning,” said Ambridge.
“We think the new illuminated large format bottle will be a very exciting proposition for on-trade customers and another great way to generate sales.”