Cognac’s festive Forest ad wrap
THE firm behind Cognac brand Courvoisier is to launch new packaging in the off-trade in time for the festive season.
The new gift carton...
Moonshine draws on its heritage
MOONSHINE from South Carolina in the USA has been launched in the Scottish trade.
Palmetto Moonshine – a 52.5% ABV spirit – is being distributed...
Malt firm pulls in the crowds
Glenmorangie Company says newest whisky is a ‘world first’
THERE’s been much talk of crowd-funding in recent times.
Now the firm behind Glenmorangie has turned to...
Brutal Brewing’s Kustom draught
DISTRIBUTOR Proof Drinks is to launch Pistonhead Kustom Lager on draught in the UK.
The beer, which is produced by Swedish firm Brutal Brewing, is...
Smirnoff filters pretence
SMIRNOFF is the focus of a major new marketing campaign spanning TV, outdoor and digital ads.
Parent company Diageo said the advert is intended to...
A light among the darkness
Interactive campaign identifies personality traits
A NEW interactive digital campaign has been launched for Strongbow’s Dark Fruit and Citrus Edge cider variants.
Strongbow owner Heineken said...
Boutique brands lead craft boom
Edinburgh trade event to showcase small batch gins
A HOST of small batch gin producers will be among the exhibitors at this year’s Boutique Bar...
Grey Goose gets set for lift-off
PREMIUM vodka brand Grey Goose is preparing for lift-off after joining forces with the firm behind the world’s first commercial passenger flight into space.
The...
Bottled beers offer top chance for bars
Format helps operators to stress provenance of their product range
THE explosion of craft beer has meant that many bars are now offering products with...
Sales of cider flourishing
Category continues to create opportunities for trade, say producers
CIDER has been going from strength to strength in recent years, with value sales continuing to...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
