It’s almost time to get into the spirits
Operators can maximise sales by offering festive treats, drinks firms say
WHETHER it’s a traditional dram at the bells or a more contemporary winter warmer...
Don’t forget a soft approach this year
Operators urged to meet non-drinkers’ needs as demand expected to grow
IT’S the category that’s often forgotten about as Champagne, cocktails and spirits take centre...
Spooky sharers from VK
THE parent company of RTD brand VK has been promoting a Halloween-themed sharing serve in preparation for tomorrow’s festivities (October 31).
Global Brands has...
Get set for the big freeze
OPERATORS should take extra care to ensure their ice machines are fully functional before the busy festive period, according to catering equipment supplier Hubbard.
And...
Drinks firm in marketing push
PRUK launches major campaigns ahead of Christmas
PERNOD Ricard UK is investing heavily in marketing three of its drinks brands in the run up to...
Woodford makes it a double
THE firm behind Woodford Reserve has extended the bourbon brand’s portfolio in the UK on-trade with the launch of Woodford Reserve Double Oaked.
The...
Strong season for cocktails
DRINKS supplier Bibendum has predicted strong sales for spirits this Christmas, driven by the continued popularity of cocktails.
Revealing figures for the 12 weeks...
Baileys back on TV
CREAM liqueur brand Baileys is to be the subject of a £3.5 million media spend in the run up to Christmas.
The investment in the...
Mull over a winter warmer
HAYWOOD Drinks is marketing its Eliot’s ‘Winter Warmer’ products to operators ahead of the festive season.
Its Mulled Wine, Spicy Cider and Cherry Punch products...
A little creativity goes a long way
From a different approach to hot drinks to fresh takes on classics it’s time to experiment, writes bartender Iain Meldrum
The festive period has always...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
