Beer is voice of moderation
New advert for Heineken promotes responsible drinking
THE various elements that contribute to a successful night out – including drinking in moderation – are the...
Italian move from C&C
MAGNERS’ parent company C&C Group has expanded its cider portfolio with the introduction of an Italian craft cider into the UK.
Launched exclusively into...
A racy ad campaign
THE Crabbie’s brand is expected to benefit from a new advertising campaign launched by Aintree Racecourse as the venue gears up for this year’s...
WKD set for samba season
Brazilian variant of RTD launched ahead of FIFA World Cup
THE firm behind RTD brand WKD has added some international flavour to its range with...
Vermouths get some Love
DRINKS distributor Love Drinks has added the Mancino range of vermouths to its stable.
Created by Hong Kong-based Italian bartender Giancarlo Mancino, the Mancino range...
Strathmore gets set for the Games
AG Barr is preparing for this year’s Commonwealth Games with the release of limited edition bottles for its Strathmore water brand.
The bottles feature the...
Vimto gets in shape with sports launch
THE firm behind Vimto has expanded the soft drinks range in the on-trade with the introduction of a 250ml sugar-free ‘Sportscap Mini’ format.
Designed to...
Diageo fires new Bulleit
Higher strength bourbon bound for UK bars
DIAGEO has relaunched its Bulleit bourbon in the UK with a higher ABV of 45% and introduced new...
French fancy from The Macallan
THE firm behind Speyside single malt The Macallan has released the penultimate whisky in its Lalique Six Pillars Collection – a partnership between the...
Time to turn up the heat
THE firm behind cordial brand Bottlegreen has launched a fresh round of marketing activity promoting a hot serve for its variants over the winter...
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Luke Richardson
William Woodburn
