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Greenall’s

Gin brand heads to the races

GIN brand Greenall’s has been signed as a major sponsor of horse racing organisation The Jockey Club. The £3 million deal, which commences this...
• Gin is equally popular in classics such as the Tom Collins as well as newer, experimental drinks.

At the cutting edge of cocktail culture

Gin continues to prove a popular ingredient for classics as well as unusual serves RECENT years have seen an explosion in the gin category, as...
Bottled cocktails could prove popular.

Gin set to remain in high spirits?

TREND spotters from Martin Miller’s Gin claim the popularity of the spirit shows no signs of waning as 2015 gets underway. The brand’s Jacob Ehrenkrona...
• Premium gins are proving popular during a boom in small-batch gin production in Scotland.

Small gins make a big impact

Scottish spirits show no sign of slowing THERE has been a steady stream of small-batch gins hitting the market in recent years – and with...
• The new TV ad shows ‘Gordon the Boar’ dancing around a loft apartment (above). The new character is based on the boar’s head which has appeared on Gordon’s bottles since the brand was launched in 1769.

Gordon the Boar tells gin’s story

Ad features character which has graced bottles since 1769 DIAGEO-owned gin Gordon’s is the focus of a new TV advert which aims to tell the...

A night to remember

Premium products suited to Valentine’s WHETHER you consider it to be the most romantic night of the year or just another ‘greeting card holiday’, Valentine’s...

Allergens law extends to wine

Information is key to compliance with new EU regulations ON-TRADE operators should ensure that allergen information which is required to be provided under EU Food...
• Bibendum said lower ABV wines could be popular with “health conscious” young adults.

Low ABV can lift wine sales, firms say

PUBLICANS hoping to boost their wine sales this year could benefit from looking to lower ABV variants. That’s the advice from some wine firms, which...
wine

Does your range raise glasses?

The start of the year is a great time to focus on your wine list WITH the Christmas party season behind us, licensees have more...
• The packaging of WKD Vegas is designed to echo the neon lights and nightlife of Las Vegas.

WKD aiming to win with Vegas

Party town provides inspiration for latest limited edition LAS Vegas was the inspiration for the latest limited edition variant of ready-to-drink (RTD) brand WKD. Launched on...

Columns

Jack Cummins
LEGAL
Niall Hassard
ONLY DRAMS
Andrew Dowson
Neil Morrison
ASK THE OPERATOR
Neil Morrison
THE GRAPEVINE
Luke Richardson