Mixer brand in soft focus
A NEW low-calorie soft drinks range and fresh marketing activity are part of a major push behind mixer brand Schweppes.
Soft drinks giant Coca-Cola Enterprises...
Breaking out the small batch
A TRIO of small batch bourbons from spirits firm Beam Suntory’s ‘super premium’ collection is being rolled out to the UK on-trade.
Distributed by Maxxium...
Perfection doesn’t have to be costly
Efficiency in the cellar can impact on the bottom line, writes Steve Lakin of Innserve
The bottom line in any business is vital for success, and...
Remarkable development
Independent whisky bottler Douglas Laing & Co has brought four of its small batch blended malts together under a single banner and plans to market...
London calling at Wetherspoon
PERTHSHIRE’S Inveralmond Brewery has claimed success with its latest beer – before the product was even officially launched.
Rascal London Porter, the third in Inveralmond’s...
T for 2
Tennent Caledonian Breweries has launched a lower ABV lager for the Scottish on-trade
T2 has an ABV of 2% and will be available on draught....
Prosecco deal at Proof Drinks
PROOF Drinks has expanded its wine portfolio by securing the UK distribution rights for Italian Prosecco brand Scavi & Ray.
Scavi & Ray Proseccos now...
Return of the vod-cup
DRINKS giant Diageo has relaunched its Pimm’s No.6 Vodka Cup to the on and off-trade in time for summer – a product first launched...
Summer cocktails focus for drinks firm
Sunshine will bring a boost for premium spirits and wines, says Pernod Ricard
Cocktails will be central to Pernod Ricard’s summer on-trade plans this year.
The firm...
New ad campaign springs into action
HIGHLAND Spring has launched a new marketing and sponsorship campaign encouraging families to get active and enjoy tennis.
After being named the official bottled water...
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Luke Richardson
William Woodburn
