Facelift for single malt | Scottish Licensed Trade News

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Facelift for single malt

Posted on by in Whisky

New-look packaging for Highland single malt Tomatin is set to be released this March.
The packaging facelift will see the Tomatin Distillery’s core range of single malt whiskies brought in line with the ‘softer side of the Highlands’ tagline which was rolled out last year.

Tomatin 12
Tomatin’s refreshed packaging will incorporate the Monadhliath Mountains, the hills which surround the distillery, on the base of the bottles and cartons across the range.
Jennifer Masson, marketing manager for Tomatin, said “these are incredibly exciting and important times for the Tomatin brand”.
“We now have a far stronger voice and sense of identity and our rebranded packaging is the final piece of this puzzle in place,” she said.
The rebrand is being supported by the distillery’s ‘Tomatin Life’ campaign.
Launched online in November before appearing in Edinburgh Waverley station last month, the Tomatin Life ad campaign invited customers to “appreciate the tradition, passion and personality” behind Tomatin.

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