You couldn’t make it up, Malibu insists
PERNOD Ricard UK is looking to drive sales of its Malibu brand this summer with three pieces of on-trade activity.
In participating bars over...
Season is still so vital to cider
MUCH has been made of cider’s transition from quintessential summer drink to a product enjoyed across the seasons. But despite the category’s new year-round...
S&NPC looks forward with confidence
ONE of the country’s biggest pubcos is looking to the future with renewed confidence thanks to the stability brought by its parent group.
Heineken now...
Tea time as Absolut adds another
A NEW flavour has been added to the Absolut flavoured vodka range in time for summer.
Absolut Wild Tea is said to combine the “dark...
Seasonal serves to top summer sales
WHEN I’m training bartenders, I always advise them to consider all of the factors which can influence what consumers will order to drink when...
Summertime brews
THE concept of seasonal drinking is nothing new to the ale category.
Each year breweries around the country introduce new, limited edition beers that...
Chefs pop up to show a taste of what’s to come
THE chefs behind a new Edinburgh restaurant are showcasing their culinary skills at a farmers’ market later this month – ahead of the venue’s...
Wine brand set for biggest summer yet
THE firm behind Californian wine brand Blossom Hill is looking to drive sales this summer with a major marketing campaign.
The ‘get things started...
Kumala has its hands in the air
SOUTH African wine brand Kumala has launched a new marketing campaign to drive sales over the summer months.
The ‘win an extra pair of...
Tenants benefit from increased pubco focus
DEMAND for pub tenancies continues to be pretty stable, but a rise in the number of leases on the market has not helped their...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
