Captivator 360 houses an Xbox 360 console and Kinect motion sensor, as well as flat-screen TV, and allows customers to play motion-controlled video games free of charge.
Initially designed for use by children, the unit has the potential to appeal to a much wider age range, the firm said.
“Because the solution is free to play and very easy to use, the customer decision-making process is much simpler than with traditional games,” said Sound Leisure’s Mike Black.
“We are seeing this translate through to really impressive customer engagement, including ‘hard to reach’ groups such as females and the forties to fifties age group. By encouraging these groups to stay in venues longer we can bring huge benefits to businesses.”
The Captivator unit is designed to be compatible with any flat screen TV that has a standard VESA bracket.
Image: The system is said to be attracting typically ‘hard to reach’ consumers.