Greece is the word
GREEK spirit Metaxa aims to bring a little sunshine into the lives of consumers this summer with a series of new serves and cocktails.
Described...
TGIs extends its social life
Online activity key to target young adults but offer must match up
SOCIAL media is a key method TGI Friday’s employs to engage a younger...
Come together with Bacardi
Rum brand serves up classic cocktails at top summer festivals
BACARDI has set its sights on live music events this summer with a major sampling...
Cider takes seasonal approach
SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range.
Kopparberg with Raspberry is designed to meet what’s said to be...
Brand celebrates decade of its WKD side
A DECADE of demonstrating its ‘WKD side’ is credited with keeping the RTD brand firmly in the drinks repertoire of young adults.
The ‘have you...
Life is sweet for young adults
Students seek lower ABV drinks as alcohol awareness grows
OPERATORS seeking to cater for the young adult market should ensure they have some lower ABV...
Beefeater brings new gin to market
CHIVAS Brothers has launched a new limited edition Beefeater gin in time for summer.
Developed by master distiller Desmond Payne, Beefeater London Market Gin was...
Wholesaler goes with the Flow
Hospitality training provider forms new alliance with Matthew Clark
EDINBURGH-based hospitality training provider Flow aims to extend its reach across the UK through a new...
Whisky course spreads its wings
Online move will allow more students around world to learn more about Scotland’s national drink
BAR staff have a convenient new way to learn more...
Training team rolls into the capital
BAR staff will get the chance to broaden their spirits knowledge later this month when Bacardi Brown-Forman Brands’ Training Team rolls into the capital...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
