A day for the gin fans of the world
A CORE range of high quality products and effective use of menus will be among the best ways to capitalise on the upcoming World Gin Day in June.
Healthy boost for soft sales
HEALTH and wellbeing are important drivers for many consumers when it comes to choosing what to drink.
A summer that’s all about agave?
THE popularity of Mexico’s national spirit is growing in Scotland’s pubs and bars – and there could be a boom this summer.
Same spirit, new priorities
PROVENANCE, choice and sustainability are three of the factors that are likely to influence people’s gin-buying decisions this year, according to brand owners and distributors.
Seasonal Serves
Sarah Berardi, Hendrick's Gin UK Brand Ambassador has teamed up with Dave Miller of Glasgow’s vibrant Five March to create a special serve using Hendrick’s Neptunia gin. Guaranteed to warm up your cocktail list this spring and summer.
Serves should sum up summer
WITH lighter nights upon us and the prospect of some warmer weather on the horizon, it’s crucial cocktails and serves have a distinctly summer flavour to them.
Choice is key as the sun shines
AN appetite for refreshing, sessionable drinks that can be enjoyed in the sunshine could help increase demand for one of Scotland’s most popular categories this summer as customers turn to cider to slake their thirst.
Changing face of ready-to-drink
THE RTD (ready-to-drink) category has evolved considerably in recent years, with the more ‘traditional’ brands and products being joined by a wide range of pre-mixed cocktails and – more recently – hard seltzers.
Tapping into the summer spirits
WHEN it comes to seasonal serves, spirits offer endless scope to create a plethora of different drinks to suit the weather and time of year.
Let the sun shine on beer and cider
THE resumption of sporting and other live events could help bring an added boost to the on-trade this summer as customers and operators alike look to make the most of the first restriction-free summer season in years.
Columns
Luke Richardson
William Woodburn
