Perfect time to drive soft sales
CHRISTMAS 2011 was a landmark for the Coca-Cola Designated Driver programme, with 1000 pubs and bars across Scotland taking part in the initiative over...
Tennent’s captures the beautiful game
TENNENT’S lager has been popping up at five-a-side pitches across Scotland this month as part of a new marketing campaign.
The T5 campaign invites Scotland’s...
Blended Scotch comes of age
Premium expression relaunched with a new label
Diageo has relaunched its Johnnie Walker brand’s Platinum Scotch whisky with a new name – Johnnie Walker Aged 18...
Wild and sour brews unleashed
Cosmic Crush Raspberry is a 5.8% ABV sour beer
Boost for pub beer sales
BEER sales in the UK have increased at the highest rate since 1997, according to new figures.
The BBPA’s quarterly Beer Barometer revealed sales of...
Funkin’s pitcher of summer
The firm behind premix cocktail brand Funkin is distributing 1000 on-trade promotional kits as it looks to drive sales throughout summer.
Wholesalers will give the...
Growth is on the cards for brewer
A CRAFT brewery in Aberdeen is set for expansion after securing a £400,000 investment.
Nordic brew set for on-trade debut
A DANISH craft brewery has launched its first beer in the UK, designed with back-bar fridges and food pairing in mind
Trade urged to harness premium potential
Offering quality and value for money key to boosting vodka sales, suppliers say
INCREASES in VAT, duty, raw materials and distribution costs – vodka, like...
Fruits for the season
Some classic fruits of the summer have found themselves all mixed up thanks to soft drinks brand Vimto.
Parent firm Nichols has been rolling the...
Columns
Luke Richardson
William Woodburn
