Nordic brew set for on-trade debut

The beer is said to pair well with food.
The beer is said to pair well with food.

A DANISH craft brewery has launched its first beer in the UK, designed with back-bar fridges and food pairing in mind.

Blue Collar Amber Lager is the first release from the Polar Monkeys range created by the Theodor Schiøtz Brewing Company. The brewery said its 330ml stubby bottle format and light blue label were chosen to help the drink stand out in the competitive craft beer market.

The 5% ABV lager is said to match well with an array of dishes including roast chicken and pork, burgers and crisp salads.

Anders Kissmeyer, head of craft beer creation at Theodor Schiøtz, said: “Blue Collar is a well-balanced craft beer with a wonderful aroma, hoppy flavour and fruity citrus taste. Consumers will love the unique flavours and standout design from this and the other variants in the range.”

The beer is available to the on-trade in cases of 24x330ml bottles and 20-litre kegs.