• The cast signed the special edition malt.

Charities benefit from whisky Bond

SINGLE malt The Macallan joined forces with Britain’s most famous spy for a charity auction. A signed bottle of The Macallan 1962, distilled the same...
BOMBAY Sapphire is the focus of a new ad campaign promoting the “Ultimate G&T”.

New campaign just the tonic for Bombay

BOMBAY Sapphire is the focus of a new ad campaign promoting the “Ultimate G&T”. Running in two bursts – April to June and August to...
• It’s official: outlets meeting a number of quality criteria will receive an accreditation plaque.

Guinness goes for quality gold

Accreditation scheme and new font rolled out across UK THE firm behind Guinness is pushing ahead with its quest for the perfect pint. As part of...
A NEW flavoured variant of Luxardo Sambuca has been added to the range.

A breath of fresh air – New Luxardo Sambuca variant

A NEW flavoured variant of Luxardo Sambuca has been added to the range. Luxardo Sambuca with Mint has been launched in the on-trade initially, and...
ACCOLADE Wines is set to launch a new range of Californian wine

A Peak time for wine firm – New range from Accolade

ACCOLADE Wines is set to launch a new range of Californian wine. Acquired from Ascentia Wine Estates last June, the Geyser Peak range comprises Merlot,...
international_spirits_challenge

Gold awards for Martin Miller’s glacial water Gin

MARTIN Miller’s Gin has won two gold awards in this year’s International Spirits Challenge. The accolades went to its Westbourne Strength (45.2% ABV) and 80...
Coffee_barista_thumb

Vodka awakens with Espresso from Diageo

DIAGEO has expanded its range of flavoured vodka with the launch of Espresso Smirnoff. Described as a blend of Smirnoff Red with the flavour...
The Pay Day promotion will see a range of four money-themed cocktails promoted at the end of each month in a bid to boost sales around pay day.

WKD hits pay dirt with new promo

THE firm behind ready-to-drink brand WKD has launched a new on-trade cocktail campaign. The Pay Day promotion will see a range of four money-themed...
VK SLTN

RTD shows it’s got more bottle

THE firm behind ready-to-drink brand VK has launched its Blue variant in a 500ml format. Global Brands said ‘The Big Blue’ bottle size has...
love2shop_vouchers

Raising a glass to shoppers

THE firm behind Lambrini is giving away fashion vouchers as part of a new on-pack promotion. Running until the end of June, the initiative gives...

Columns

Jack Cummins
LEGAL
Niall Hassard
ONLY DRAMS
Andrew Dowson
Neil Morrison
ASK THE OPERATOR
Neil Morrison
THE GRAPEVINE
Luke Richardson