Flavour of summer from Pimm’s

Flavour of summer from Pimm’s

THE Pimm’s range has been expanded with the addition of a new special edition flavour for summer.

The new Blackberry and Elderflower variant is available in 70cl and 1l bottle sizes, as well as in a premix format with lemonade in the off-trade.
British designer Oliver McAinsh created the label.
Brand owner Diageo will launch a TV advert promoting the new variant this month.
Sarah Gilligan, Pimm’s brand manager at Diageo, said: “In a summer lacking in big national events, our delicious new Blackberry and Elderflower innovation provides the perfect opportunity for retailers to maximise their spirits sales and capitalise on the summer occasion.”

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Image – The new variant will be on TV.