The new Blackberry and Elderflower variant is available in 70cl and 1l bottle sizes, as well as in a premix format with lemonade in the off-trade.
British designer Oliver McAinsh created the label.
Brand owner Diageo will launch a TV advert promoting the new variant this month.
Sarah Gilligan, Pimm’s brand manager at Diageo, said: “In a summer lacking in big national events, our delicious new Blackberry and Elderflower innovation provides the perfect opportunity for retailers to maximise their spirits sales and capitalise on the summer occasion.”
Image – The new variant will be on TV.