The Tales of the Sea competition is open to both amateur and professional designers and is being run in conjunction with fishermen’s charity The Fishermen’s Mission.
Entrants are asked to submit label designs based on the whisky brand’s ‘travelling Helmsman’ character as he returns to the Bunnahabhain distillery.
The winning design will feature on a limited edition Bunnahabhain release of 500 bottles, with the winning designer also receiving a cash prize of £2000.
Burn Stewart is also running the competition in the US, France and South Africa, each of which will have its own winning design. A Tales of the Sea collection, featuring the winning designs from all four competitions, will be auctioned later this year.
It’s an opportunity for us to add a contemporary twist to the whisky’s label.
Proceeds from the auction, along with a percentage from the sale of each limited edition bottle, will be donated to The Fishermen’s Mission, a charity that offers support to fishermen who have been involved in serious accidents and the families of those killed or seriously injured.
Designers have until May 24 to register for the competition, with June 24 the deadline for submissions.
“Bunnahabhain’s Helmsman and his maritime stories have inspired the brand for generations,” said Michelle Lansdowne, senior brand manager at Burn Stewart.
“Tales of the Sea is an opportunity for us to add a contemporary twist to our current label, in addition to fostering fresh design talent and highlighting the important and ground breaking work of The Fishermen’s Mission.”
David Dickens, of The Fishermen’s Mission, added: “Launching Tales of the Sea with Bunnahabhain will help us to raise further awareness of the Mission’s vital work and help to raise the funds necessary to continue our work supporting fishermen and their families.”
Image – Bunnahabhain distillery on the Islay shoreline.