Love brings Jefferson’s rye to UK
DISTRIBUTOR Love Drinks has launched Jefferson’s Straight Rye Whiskey in the UK on-trade.
Named after the third US president, Thomas Jefferson, the rye whiskey is...
Appletiser aims to sparkle on in pubs
APPLETISER is giving consumers the chance to win a shopping spree as part of a new on-trade marketing campaign.
Part of its ongoing ‘Sparkle On’...
Turbo boost for juice
JUICE brand Sunmagic has joined forces with film studio Dreamworks Animation as ‘soft drinks partner’ of its new children’s movie, Turbo.
Under the deal, Turbo...
Swedish cider targets perfection
Kopparberg unveils new serves for its ‘Eclectics’ variants
THE firm behind Swedish cider Kopparberg is promoting the ‘perfect serve’ for the latest flavoured variants to...
Spirit makes itself comfortable
New advert to promote brand in the run up to Christmas
CHARACTERS who are ‘completely comfortable with themselves’ once again take centre stage in the...
Limited edition cider made permanent
REKORDERLIG’S limited edition Passionfruit cider is to become a permanent fixture in the range after what the firm behind the Swedish brand described as...
Vodka category is in top gear
Drinks firms highlight growth potential of premium and flavoured brands
VODKA might still be the biggest-selling spirit in the Scottish on-trade, but premium brands...
Chocs the way for latest liqueur
A NEW variant of Baileys cream liqueur has been described by parent company Diageo as “our biggest innovation in Western Europe this year”.
A blend...
Smirnoff strikes gold – New flavour launched
SMIRNOFF’S range of flavoured vodkas has been bolstered with a new cinnamon variant.
Described by parent company Diageo as a blend of Smirnoff and cinnamon...
Shloer adds festive fizz to range
TWO new variants have been added to the Shloer soft drinks range ahead of the Christmas period.
Celebration Pink Fizz and Celebration White Bubbly are...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
