Celebration Pink Fizz and Celebration White Bubbly are said to have higher levels of carbonation than the existing variants in the Shloer range.
The new drinks are being rolled out to both the on and off-trades by SHS Drinks.
Amanda Grabham, head of brand marketing for Shloer, said the Celebration range is designed to help licensees add some ‘theatre’ to their premium soft drinks offer.
“With the Shloer Celebration duo we are adding another new dimension to the grape-based Shloer portfolio with Celebration Pink Fizz and Celebration White Bubbly adding a little more sparkle and pizazz to those celebratory and special occasions,” she said.
Image – The new variants are being rolled out.