SHS Drinks | Scottish Licensed Trade News

Scottish Licensed Trade News

Face the music

WKD is encouraging consumers to ‘bring the party’ this summer as it aims to drive incremental sales with a new comprehensive marketing drive. …

Freshers’ week can win over new fans

Students can be turned into repeat customers with great, themed nights out  …

RTD faces up to the summer

WKD is encouraging consumers to ‘be the face’ of its summer marketing campaign with a raft of activity in the on-trade and at festivals. …

Canny attempt at stress-free mixing

Firm mixes things up with launch of new canned cocktails range …

Young adults seek quality and value

Delivering the ‘perfect serve’ is key to securing student spend STUDENTS and young adults can be a fickle bunch when it comes to drinks. Fortunately for …

Blush Hour chimes in

SHS Drinks has unveiled a ten-week digital and social media campaign to promote the newest addition to the WKD range, WKD Blush. Fronting the ‘Blush Hour’ …

New ‘retro’ drinks variant

A new ‘retro’ juice has been added to the Bottlegreen range, and launched exclusively to the foodservice and on-trade sectors. Available in 275ml bottles, …

Taking a shot at blush drinks

The firm behind RTD brand WKD has launched two new products targeted at young adult drinkers. Released this month, WKD Blush is a 4% ABV passionfruit-flavoured …

Halloween could spell trade boost

Themed cocktails, pitchers and food key to special occasion success HALLOWEEN is almost here and while younger witches and werewolves will hit the streets …

Quality counts in soft sales

Demand for premium experiences means standards must be high A trend towards more premium products is said to be having an impact on sales of soft drinks in the …

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