Taking a shot at blush drinks

WKD Blue & Fiery Shot bottles ev[3]

The firm behind RTD brand WKD has launched two new products targeted at young adult drinkers.
Released this month, WKD Blush is a 4% ABV passionfruit-flavoured drink available in 275ml bottles, while the WKD shot range has been extended with the introduction of WKD Fiery Shot– a 15% ABV mango and chilli flavoured shooter.
Debs Carter of WKD parent firm SHS Drinks said the new releases will “invigorate the RTD category”.