SHS Drinks has unveiled a ten-week digital and social media campaign to promote the newest addition to the WKD range, WKD Blush.
Fronting the ‘Blush Hour’ campaign is Binky Felstead, from TV series Made In Chelsea, who the company selected to ensure that WKD Blush “is associated with getting Saturday nights off to a great start”.
The campaign will run through this month and into August and will be publicised through WKD and Felstead’s social media pages.
Each week consumers have a chance to win prizes – from fashion vouchers to make-up products.
WKD Blush was launched in February.