Range can add sparkle to sales
Stocking brands that appeal to adults and children can pay dividends
GROWING sales of soft drinks is as much about appealing to adults as children,...
Stella Artois launches quest for perfection
STELLA Artois will be back on TV screens this spring with a new advert.
The latest instalment in the She is a Thing of Beauty...
Soft drink tax ‘ineffective’
A TAX on soft drinks is not the way to tackle the UK’s obesity problems.
That’s the message from Gavin Partington, director general of...
Whiskey Cask makes a return
EDINBURGH beer firm Innis & Gunn has brought back its limited-edition Irish Whiskey Cask beer as part of a new series of seasonal releases.
The...
Quality is key at Fraserburgh bar
Training paramount at award-winning outlet. Dave Hunter reports
CONSUMERS are demanding more when it comes to beer.
That’s the view of Dennis Forsyth, owner of Cheers...
Budvar aims for perfection
BUDWEISER Budvar has attempted to achieve ‘brewing perfection’ with the latest version of its Yeast Beer.
The Czech brewer was encouraged to revisit the...
Captain Morgan’s activity sets sail
SPICED rum drink Captain Morgan’s is the focus of a new marketing campaign.
The ‘Gone’ advert returned to TV screens last month as part of...
Rum drinkers show experimental side
Scots consumers show thirst for new styles and serves, as Dave Hunter reports
BARTENDERS’ long-standing affection for rum seems to be rubbing off on consumers.
Spirits...
Cider goes back to the beginning
Bulmers on TV screens as part of new marketing campaign
BULMERS is back on TV screens as part of a new marketing campaign.
Titled In the...
Firm presses ahead with relaunch
CIDER maker Aston Manor has unveiled a new look for its Kingstone Press range.
The new design is said to have a stronger brand identity;...
Columns
Luke Richardson
William Woodburn
