Grouse activity takes flight
THE Famous Grouse is back on TV screens as part of a new marketing campaign designed to celebrate summer, whatever the weather.
‘The Famous British...
Tradition on tap
CIDER producer Westons has launched a range of traditional draught ciders in the on-trade.
The line-up comprises its ‘flagship’ brands – Wyld Wood and Old...
Peroni campaign hits screens
ITALIAN heritage is at the heart of a new campaign for Peroni Nastro Azzurro.
The campaign, named ‘Storie di Stile’ (Stories of Style), tells...
Swedish brand branches out
Forest setting of new Kopparberg ad aims to reflect heritage
A SWEDISH forest forms the backdrop of a new summer marketing campaign for Kopparberg, which...
Whisky business goes its own way
Range of independent bottlings offers a point of difference in Ayrshire
AS the profile and popularity of Scotch whisky continues to grow, a business in...
Consumers taking a fresh look at whiskey
Flavoured variants credited with attracting younger drinkers to category
POSITIONED as an ‘accessible’ dark spirit and with a growing number of flavoured variants emerging in...
A new blend of whisky drinkers
Spirit playing the generation game, operators tell SLTN
SCOTCH whisky firms have made no secret of their desire to attract a younger generation of consumers.
In...
Small batch success for Buffalo Trace
THREE small batch bourbons from the Buffalo Trace distillery were lauded this month when they appeared on a list of the world’s top spirits....
All aboard for rum campaign
Lamb’s British heritage at the centre of new marketing activity
BRITISH identity forms the cornerstone of a new consumer campaign for Lamb’s Navy Rum.
Brand...
Blast from past boosts bourbon
Cocktails from a bygone era spark interest in whiskey
CLASSIC cocktails continue to drive interest in – and sales of – American whiskey, bartenders...
Columns
Luke Richardson
William Woodburn
