Brand making waves in hip hop community to cross Atlantic
A VODKA brand that’s said to have been making waves in US hip hop culture is heading for the UK on-trade.
Cavôda vodka has appeared in music videos for artists such as Swiss Beats, 2Chainz, T.I, Kid Ink and Young Jeezy, and is set to make its debut in UK bars and clubs later this summer.
Packaged in 750ml illuminated bottles which are fitted with an LED light in the base, Cavôda is produced at a 110 year old craft distillery in the heart of Bordeaux, France, using French whole wheat grains harvested in Champagne.
The vodka is available in two variants: Blue Cavôda and Pink Cavôda.
The 40% ABV Blue variant is a “premium” vodka which is “designed to be served as a mixed drink,” according to Kayleigh Dormedy, general manager at Cavôda; while the 35% ABV Pink variant is a flavoured vodka which has been infused with Nordic berry, strawberry, raspberry and pomegranate.
Each bottle is said to produce 200 hours of light and can flash or stay lit continuously at the touch of a button; the base of the bottles, where the LED is housed, is waterproof, meaning it can be displayed in an ice bucket.
Dormedy said the LED bottle adds to the experience for consumers on a night out.
“It looks good if you’re buying a flashing bottle,” she said.
Currently distributed to casinos and late night venues in 33 US states, Cavôda will be targeted at similar venues in the UK.
“At the moment our focus is bars and clubs,” said Dormedy.
She said the strategy for the UK roll out is to encourage operators to sell Cavôda by the bottle rather than individual measures, “unless of course they were to order a Cavôda cocktail”.
And she reckons that with the spirits category in good health in the UK, there’s room for a new brand on the back-bar.
“There’s always people looking for a unique selling point when it comes to vodka,” added Dormedy.
“I think the vodka market is healthy and there’s room for more.”