Hot shot takes aim at trade
New liqueur brand a blend of bourbon and cinnamon
BACARDI Brown-Forman is targeting what the firm describes as the growing shot category with its latest...
Raise a glass to the Captain
DIAGEO has introduced a new branded tankard for its Captain Morgan brand.
The company claims the brand is in double-digit growth in the on-trade,...
Seasonal cider hits on-trade
Rekorderlig launches new apple and guava-flavoured variant
THE Rekorderlig range of ciders has been expanded with the introduction of a new seasonal flavour.
Rekorderlig Apple-Guava was...
Bubbles still rising in wine
Sparkling records strong growth in on-trade, report says
BUBBLES have yet to burst, Burgundy is under pressure and French wine is still top dog –...
Room to grow for soft drinks
A selection built around quality products is key, say firms
AN increasingly discerning and health-conscious public is creating opportunities for operators to grow soft drinks...
Quality and variety key to energy drinks
Trade can make the most of category in growth, say producers and suppliers
WITH sales volumes climbing year-on-year, energy drinks continue to be an on-trade...
First of the summer wine
Operators advised to spring clean list to reflect new season
THE clocks have gone forward, spring is in the air and warmer weather – although...
Youth captured by spirit beer?
Emerging category is said to be appealing to young adult drinkers
THERE has been a relative explosion in the range of spirit-flavoured beers available in...
Heritage focus for Bacardi ad
THE firm behind rum brand Bacardi has launched a multi-million pound ad campaign in the UK, promoting the brand’s heritage.
The Bacardi Untameable Since 1862...
Low-cal fruit drink lands in UK
A SOFT drink said to be inspired by an “ancient Japanese infusion process” has been launched in the UK and positioned as a healthy...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
