Games gets final push from Barr | Scottish Licensed Trade News

Scottish Licensed Trade News

Games gets final push from Barr

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• Irn-Bru limited edition Games cans.

SOFT drinks firm AG Barr is continuing to promote its sponsorship of the 2014 Commonwealth Games with limited edition packaging for Irn-Bru.

The ‘Born to Support’ packs feature a design which combines the Glasgow 2014 branding with Irn-Bru’s ‘molten-man’ logo. The design appears on two-litre and 500ml packs of Irn-Bru.
Limited edition can designs also promote the brand’s role as an official supporter of the Games.
Adrian Troy, head of marketing at AG Barr, said that with excitement building for this summer’s Games “customers will be actively seeking products which enable them to show their support for this momentous event”.
Troy added that the new packs “will boost sales in pubs and bars across the country”.

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