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Scottish Licensed Trade News

Apple farmers are the heroes

Strongbow ad highlights growers behind raw materials STRONGBOW cider’s Herefordshire roots are at the heart of a new summer ad campaign for the brand. The …

Hornsby’s shows its blue colours

AMERICAN-style cider brand Hornsby’s has been bolstered with the introduction of a new blueberry flavour. Hornsby’s Crisp Apple Cider with Blueberry, which …

Wine serves new look

PERNOD Ricard UK has launched new limited edition bottles for Jacob’s Creek, to mark the wine brand’s continued sponsorship of Wimbledon. The new designs, …

TOWIE on trade tour

RTD brand WKD will bring the cast of TV series The Only Way is Essex (TOWIE) to Scotland as part of a promotional tie-in with the show. The WKD TOWIE Tour …

RTDs jump through hoops

New look bottles designed to increase stand-out in the on-trade THE firm behind RTD brand Hooper’s has released a new bottle design for the range. Aimed at …

Bars should show summer spirit

Building a broad range gives plenty of room to grow sales, firms say WITH the summer months’ potential to produce some sunny afternoons, which often prompt …

RTD offers a big weekend

DRINKS firm Global Brands has launched a new consumer competition for its VK brand. Targeted at drinkers aged 18 to 24, the ‘Ultimate VKend’ competition …

Full throttle sponsorship

Chinese beer extends British superbike partnership CHINESE beer brand Tsingtao has extended its support for British bike racing for the new season. Tsingtao …

New activity for Old Mout

HEINEKEN UK has launched a marketing campaign for its new packaged cider brand Old Mout. The activity, which kicked off earlier this month, aims to promote the …

Aussie pair head to the beach

FOSTER’S Radler has received the ‘Brad and Dan’ treatment as the brand’s Australian ‘agony uncles’ take to the beach in a new television advert. …

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