Aussie pair head to the beach | Scottish Licensed Trade News

Scottish Licensed Trade News

Aussie pair head to the beach


FOSTER’S Radler has received the ‘Brad and Dan’ treatment as the brand’s Australian ‘agony uncles’ take to the beach in a new television advert.

The 40-second ‘Volleyball’ ad features the pair competing in a volleyball match and, after claiming their first point, rewarding themselves with a Foster’s Radler.
Sarah Maddock, Foster’s brand director at Heineken, said that given the sport-related origin of Radler-style beers, “we couldn’t resist the opportunity to see Brad and Dan showcasing Foster’s Radler in a contemporary setting”.
Radler beers are said to date back to the 1920s when Alpine cyclists would consume lower-strength beers at rest stops.
Foster’s Radler is available in 2% ABV Cloudy Lemon and Lime and Ginger variants and a 0.0% ABV Cloudy Lemon variant.

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