DRINKS firm Global Brands has launched a new consumer competition for its VK brand.
Targeted at drinkers aged 18 to 24, the ‘Ultimate VKend’ competition will give away an all-inclusive weekend trip to Ibiza as well as runners up prizes that include holidays to Malia, Zante, Magaluf and Ayia Napa.
The company is also providing stock prizes such as fishbowl cocktail kits and a ‘sand castle bucket party pack’ as well as point of sale materials.
Simon Green of Global Brands said the competition offers a “once in a lifetime experience” for young consumers.
The competition is running on the VK website until November.