The new designs, inspired by tennis ‘whites’, feature on the range’s Chardonnay and Shiraz wines.
The limited edition bottle design will be backed by on-trade point of sale material, including Wimbledon-themed bunting, branded glasses, cocktail sticks and bar runners.
This is the fourth year that Jacob’s Creek has been the official wine of Wimbledon, which, this year, gets underway on June 23.
Lucy Bearman, head of marketing for Jacob’s Creek at Pernod Ricard, said the firm aims to help licensees boost sales during Wimbledon, saying that the limited edition bottles “will provide additional on-shelf stand-out”.
“Coupled with the news that summer 2014 may be the hottest on record, this is a key time for both the on and off-trades to capitalise on consumers planning and attending Wimbledon-focused parties,” said Bearman.