TOWIE on trade tour

• The Only Way is Essex cast will be touring venues around the UK throughout the summer.

RTD brand WKD will bring the cast of TV series The Only Way is Essex (TOWIE) to Scotland as part of a promotional tie-in with the show.

The WKD TOWIE Tour launched on May 24 and is scheduled to visit 30 on-trade outlets in ten UK cities, including destinations in Scotland, by the end of August.
The tour is being supported by social media activity, digital and mobile advertising and a consumer competition to meet the cast in Marbella.
Earlier this year parent firm SHS Drinks signed a three-series sponsorship of the show.
Debs Carter, marketing director at SHS Drinks, said the tour is “bringing some Essex sparkle to cities right across the UK this summer”.
“Our innovative social media activities will ensure consumers know what we’re up to and where to be, and ensure they have some fun along the way,” said Carter. “The programme is the most talked about thing on TV amongst our target market – with more than one million viewers per episode.”