RTDs jump through hoops

New look bottles designed to increase stand-out in the on-trade

• The new look Hooper’s bottle is designed to convey the history of the brand.

THE firm behind RTD brand Hooper’s has released a new bottle design for the range.

Aimed at improving stand-out in on-trade, the new design features embossed ‘hoops’ at the top and bottom of the bottle along with the signature of brand founder William Hooper and the legend, ‘Estd 1817’.
Parent firm Global Brands is supporting the launch of the new design with point of sale materials such as tent cards and till toppers.
The bottle redesign coincides with the launch of new Hooper’s flavour, Raspberry & Nettle, which was introduced to the trade late last month.

Research shows consumers are willing to pay more for brands with real heritage.

It joins the established selection of Dandelion & Burdock, Strawberry & Elderflower, Cloudy Lemonade and Ginger Brew.
Global Brands marketing director, Simon Green, said the range has been “a fantastic success” for the company.
“Its growth over the past 12 months has been phenomenal and we’re pleased to continue our investment in the brand with the development of a new bottle design,” he said.
“Our research has shown that consumers are willing to pay more for authentic brands with real heritage.
“Bringing the story of the brand to life on-pack is a great way to communicate the history of Hooper’s and attract new drinkers to try the brand.”