Drinks news | Scottish Licensed Trade News - Part 241

Scottish Licensed Trade News

Shloer ready for on-trade bow

Soft drinks brand will focus on family pubs and restaurants SHLOER, the adult soft drinks brand, is launching into the on-trade this summer as it looks to …

Greece is the word

GREEK spirit Metaxa aims to bring a little sunshine into the lives of consumers this summer with a series of new serves and cocktails. Described as “one of …

TGIs extends its social life

Online activity key to target young adults but offer must match up SOCIAL media is a key method TGI Friday’s employs to engage a younger audience Platforms …

East Lothian pub sets sail on beer voyage

Food and beer matching going down a storm at North Berwick’s Ship Inn A NORTH Berwick pub has cemented its status as a world beers specialist after releasing …

Brewer embarks on a journey of discovery

Miller Brands launches new effort to help operators make the most of world beers – one of the drinks industry’s fastest growing categories THE world beer …

Energy drink eyes the ladies

ENERGY drinks brand Rockstar is targeting women with the launch of a new low-calorie flavour. Rockstar Pink is a sugar-free alternative to regular energy …

Striking a world beer balance

Matching brews with food key to driving sales, suppliers say STRIKING a balance between established and lesser-known brands is key if operators are to maximise …

Come together with Bacardi

Rum brand serves up classic cocktails at top summer festivals BACARDI has set its sights on live music events this summer with a major sampling campaign at …

Ads aim to set new Standard

RUSSIAN Standard is back on TV screens this summer. Part of the ‘vodka as it should be’ campaign, the TV ads show “dramatic” close-ups of a consumer …

Cider takes seasonal approach

SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range. Kopparberg with Raspberry is designed to meet what’s …

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