Drinks news | Scottish Licensed Trade News - Part 241

Scottish Licensed Trade News

Showcase your pub this Christmas

OPERATORS can look forward to long-term benefits if they get the basics right this Christmas. That’s the message from John Gemmell, trading director north at …

Bell’s bigging up the blends

DIAGEO is bidding to boost its Bell’s blended whisky brand with a new television advertising campaign. The new ad, appearing now, promotes the benefits of …

Balvenie toasts the big 40

SPEYSIDE distillery The Balvenie has just released what it describes as its rarest expression: The Balvenie Forty. Only 18 of the bottles will be released in …

Adding some excitement to soft drinks

FENTIMANS, the soft drinks brand, is looking to spice up the festive season for non-drinkers with the introduction of a new ‘soft cocktail’ menu for the …

Aspall backs its winter warmer

CIDER firms have nailed their festive colours to the mast, with two unveiling seasonal specials in recent weeks. Kopparberg distributor COS Brands has launched …

Coke dusts down Des for Xmas

COCA-Cola is preparing to embark on its annual designated driver campaign, which will roll out across the on-trade throughout December. The campaign, a joint …

Dreaming of a black Christmas

THE Famous Grouse hopes its Black Grouse expression will take off this winter by putting it centre stage in its advertising this Christmas. Maxxium UK, which …

The drams in a field of their own

COUNTRY lifestyle magazine Scottish Field unveiled the winners of its latest Whisky Challenge earlier this month – and it proved to be a night to savour for …

Savanna back for seasonal push

SOUTH African cider brand Savanna Dry has embarked on a fresh marketing push this month ahead of the festive season. A ten-second TV ad was launched on ITV2 …

The secret of festive wine list success

IF operators haven’t compiled their Christmas wine lists by now, they’d better get cracking. The importance of planning festive wine offers early was …