A Kraken ad campaign

• The rum brand was launched in 2011.

SPICED rum brand The Kraken has hit cinema screens across the country as part of the first UK advertising campaign for the brand.

The 30-second animation features the mythical sea monster from which the brand takes its name crushing a ship before morphing into the brand’s logo on the bottle.
The ads are scheduled to run in cinemas nationwide but with a focus on Glasgow, London, Manchester, Liverpool, Leeds and Brighton.
The new commercial is part of what is said to be a six-figure marketing spend on the brand, with digital advertising accompanying the cinema spot; it will also run advertising on film and music websites including Film On, NME, Viewster, Contact Music, Metro, Evening Standard and The Independent.
Distributed in the UK by Proximo Spirits, The Kraken was launched in 2011.