WHILE football fans have been enjoying the run-up to the World Cup final this Sunday (July 13), Scottish craft brewer Brewdog has taken its own unique approach to the tournament with the launch of a new beer.
Called Vote Sepp, the beer is said to have been designed to convince FIFA president Sepp Blatter to select Scotland as host for the 2022 World Cup amid the controversy surrounding scheduled host nation Qatar.
The brewer sent a case of the 3.4% ABV beer to Blatter with an invitation to discuss the bid at Brewdog’s bar in Sao Paulo, Brazil, which opened in January. Currently being sold online and in Brewdog bars, Vote Sepp is the latest beer to be launched by the firm during a major event.
Brewdog co-founder James Watt said the beer “marks the official launch of our unofficial bid for Scotland to host the World Cup 2022”.
“We know the event was awarded to Qatar, but once president Blatter has a sip of this incorruptible hibiscus wit beer, we’re sure he’ll come around to our way of thinking,” said Watt.