Chambord back on TV screens
BACARDI Brown-Forman Brands has launched a fresh burst of marketing activity for Chambord ahead of the festive season.
The French black raspberry liqueur’s ‘Because No...
Flavoured gin takes root
THE firm behind Edinburgh Gin has unveiled the latest flavoured variant to join its portfolio.
Edinburgh Gin’s Rhubarb and Ginger Liqueur is a 20% ABV...
Opportunity knocks as Christmas nears
The busiest time of the year brings good cheer across different drinks categories
PUBS and bars could grow sales across a range of drinks categories...
Getting smart about beer sales
Outlets using system see average uplift of 4%, pubco says
BREWING giant Heineken is investing to improve draught beer quality across its Star Pubs &...
Customers want a treat this Christmas
Drinks firms Pernod Ricard UK and Diageo urge licensees to upsell premium brands
TWO of the country’s biggest drinks firms have urged the on-trade...
Glen Grant is worth the wait
A CASK that was hand-filled in 1963 by Dennis Malcolm of the Glen Grant distillery is ready for public consumption.
Just 150 bottles of the...
Italian job for Martini ad
A MAJOR new marketing campaign to promote Martini across the UK and the continent kicks off this month.
The ‘#BEGINDESIRE’ campaign comprises television advertising, a...
Festive flair from rum brand
A NEW winter serve for Pusser’s Rum has been introduced ahead of the festive season.
The hot buttered rum cocktail combines Pusser’s Rum with...
Bright future for German brand?
THE team behind German beer Krombacher Pils in the UK said it is optimistic for the brand’s future in the on-trade following the release...
Rosé view for Prosecco
DRINKS importer and producer CWF has extended its Casa Gheller Prosecco range with the introduction of a new rosé variant.
Made from a blend...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
