Scotch Whisky Experience launches capital ‘adventure’ app
THE Scotch Whisky Experience has launched a new mobile app which encourages users to explore Edinburgh’s long association with Scotland’s national drink.
The ‘whisky adventure’ app guides users on a route through the capital, passing the city’s famous landmarks and including a number of tasks and challenges.
App users earn points along the way and can submit their scores once they have completed a trial.
At the end of each month, the player with the highest score will win a place on one of The Scotch Whisky Experience’s whisky training courses.
The app, which was created in partnership with Maximillion Events and Wild Goose Scotland, is available for purchase in The Scotch Whisky Experience’s shop, priced at £3.50.
As part of the launch, the app is also available free of charge to those taking any of the whisky attraction’s tours.
Susan Morrison, director and general manager of The Scotch Whisky Experience, commented: “Edinburgh and whisky have a long history and we are extremely pleased to bring both of these worlds together in our new app.
“The app is really simple to use – all anyone needs is a smartphone.
“It gives both visitors and locals alike the chance to explore different parts of the city, whilst learning some amazing facts along the way.”