Whisky tour gets immersive | Scottish Licensed Trade News

Scottish Licensed Trade News

Whisky tour gets immersive

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EDINBURGH tourist attraction the Scotch Whisky Experience has unveiled a new, more immersive version of its Sense of Scotland tour as part of an ongoing, multi-million pound revamp.

The new version of the tour, opened last week by Scottish tourism minister Fiona Hyslop (pictured with VisitScotland chief executive Malcolm Roughead) includes a specially-commissioned film featuring Scotland’s five whisky-making regions, as well as a recreation of a 19th century blender’s sample room.

“Our rolling programme of development has seen us invest more than £8 million in upgrading the visitor experience in recent years,” said Susan Morrison, director and general manager of the Scotch Whisky Experience.

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