A little creativity goes a long way
From a different approach to hot drinks to fresh takes on classics it’s time to experiment, writes bartender Iain Meldrum
The festive period has always...
Winter cider is heating up
Henry Westons variant targets seasonal sales
CIDER maker H Westons & Sons has relaunched its mulled cider variant in time for winter.
Available from now...
‘Tis the season to sell spirits, says Diageo
Drinks giant highlights high festive sales uplift enjoyed by the category
THE spirits category could be the goose that lays the golden egg for publicans...
Look beyond the basics
Drinks firms suggest new serves could boost gin sales this season
EXPLORING new serves is the way to go when it comes to keeping gin...
Hooch back on TV
KEITH Lemon is back on TV screens in the latest burst of marketing activity for ready to drink brand Hooch.
The ‘Oooch’ activity is designed...
Cognac’s festive Forest ad wrap
THE firm behind Cognac brand Courvoisier is to launch new packaging in the off-trade in time for the festive season.
The new gift carton...
Moonshine draws on its heritage
MOONSHINE from South Carolina in the USA has been launched in the Scottish trade.
Palmetto Moonshine – a 52.5% ABV spirit – is being distributed...
Malt firm pulls in the crowds
Glenmorangie Company says newest whisky is a ‘world first’
THERE’s been much talk of crowd-funding in recent times.
Now the firm behind Glenmorangie has turned to...
Brutal Brewing’s Kustom draught
DISTRIBUTOR Proof Drinks is to launch Pistonhead Kustom Lager on draught in the UK.
The beer, which is produced by Swedish firm Brutal Brewing, is...
Smirnoff filters pretence
SMIRNOFF is the focus of a major new marketing campaign spanning TV, outdoor and digital ads.
Parent company Diageo said the advert is intended to...
Columns
Luke Richardson
William Woodburn
