Time to give WKD a shot
THE firm behind RTD brand WKD has entered the shooter market with the launch of new product WKD 1.
Two flavours of the 15% ABV...
Bright future for low-alcohol drinks
Demand for low and no ABV is on the rise in Scotland, firms say
FROM Magners over ice to Mad Men-inspired cocktails, it’s not always...
Somersby is the lord of summer
3.The marketing activity, worth a claimed £7 million, will include advertising on TV and radio as well as digital media. There will also be...
All about that base
VODKA brand Ketel One is the subject of a new marketing campaign, which aims to position the spirit as the ideal base for a...
Old Mout’s new tricks
THE firm behind New Zealand cider brand Old Mout is set to launch a new variant in time for the summer.
Old Mout Pomegranate &...
Rekorderlig goes dry
THE firm behind Swedish cider brand Rekorderlig said it aims to “reinvigorate” the apple cider category with new Rekorderlig Dry Äpple.
The new cider is...
A berry good summer
A BEER made from Scottish berries has hit the market in time for summer thanks to a collaboration between the Loch Ness Brewery, soft...
Brewer’s new glass is the star
HEINEKEN has introduced a new branded glass in time for summer.
The brewer claims that, in addition to having an “eye-catching premium design”, the shape...
Firm rolls out food and wine wheel
THE trend for food and wine matching seems to show little sign of waning.
In a bid to help consumers make the best matches, Australian...
Cash for craft
THE owners of what is claimed to be the UK’s first dedicated gluten-free brewery have launched a crowdfunding campaign as they look to expand...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
