THE firm behind RTD brand WKD has entered the shooter market with the launch of new product WKD 1.
Two flavours of the 15% ABV drink have been released based on the RTD brand’s Blue and Iron Brew variants.
WKD 1’s roll out to the on-trade is being supported by sampling activity and a social media campaign as well as point of sale material provided by brand owner SHS Drinks.
The new shooter is said to have already gained listings with businesses including Molson Coors, Carlsberg, Wallaces TCB and Punch Taverns.
Debs Carter, marketing director for alcohol at SHS Drinks, said that shots bring “excitement and theatre” to a night out and are very popular with young adults “making WKD 1 a natural and logical extension of the brand”.
“WKD 1 Blue capitalises on WKD Blue being the biggest selling RTD flavour while WKD 1 Iron Brew brings a new flavour into the shot category,” said Carter.