Small batch, big opportunity
Similar to fellow white spirit gin, the vodka market has seen a growing number of small batch brands emerge.
As well as growth in numbers,...
Water can be good source of revenue
The provenance of products can impact on an outlet’s sales, say firms
The provenance of bottled water is becoming increasingly important to consumers and operators must...
Whisky Stramash returns again
WHISKY Stramash is set to return to Edinburgh for its fourth year.
The event promises to showcase a host of whiskies from across Scotland as...
Time to give WKD a shot
THE firm behind RTD brand WKD has entered the shooter market with the launch of new product WKD 1.
Two flavours of the 15% ABV...
Bright future for low-alcohol drinks
Demand for low and no ABV is on the rise in Scotland, firms say
FROM Magners over ice to Mad Men-inspired cocktails, it’s not always...
Somersby is the lord of summer
3.The marketing activity, worth a claimed £7 million, will include advertising on TV and radio as well as digital media. There will also be...
All about that base
VODKA brand Ketel One is the subject of a new marketing campaign, which aims to position the spirit as the ideal base for a...
Old Mout’s new tricks
THE firm behind New Zealand cider brand Old Mout is set to launch a new variant in time for the summer.
Old Mout Pomegranate &...
Rekorderlig goes dry
THE firm behind Swedish cider brand Rekorderlig said it aims to “reinvigorate” the apple cider category with new Rekorderlig Dry Äpple.
The new cider is...
A berry good summer
A BEER made from Scottish berries has hit the market in time for summer thanks to a collaboration between the Loch Ness Brewery, soft...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
