Packaging revamp for pre-mix range
AG Barr has unveiled a new packaging design for the range of Funkin cocktail products it acquired earlier this year.
Funkin cocktail mixer packaging has been revamped to include a new white logo on a navy blue background, with the red ‘splash’ element of the logo now presented as a swirl said to represent a top-down view of a cocktail glass.
In the on-trade, one litre packs will also include tips on how to best serve Funkin cocktails including the Mojito, Strawberry Daiquiri and Piña Colada.
New packaging has also been unveiled for the Funkin Pro range.
Available to the on-trade, the range of syrups and purées has been revamped with the goal of “reinforcing Funkin’s premium quality position in the market”.
Funkin senior brand manager Joana Lenkova said the new packaging creates a unified look for the brand.
“We are very passionate about our brand and with this new design we ensure that Funkin looks as good as it tastes,” said Lenkova.
“This new, fresh look comes at an ideal time for Funkin as the company embarks on the next phase of its growth.
“The packaging is sophisticated and contemporary while nodding to Funkin’s heritage, established in 1999.
“This revolutionary change will increase awareness and ultimately drive trial among consumers.”
Funkin’s range of one litre mixers available to the on-trade includes Funkin Piña Colada, Funkin Mojito, Funkin Cosmopolitan, Funkin Strawberry Daiquiri, Funkin Strawberry Woo Woo, Funkin Margarita, Funkin Brazilian and Funkin Hollywood.
The brand is currently being promoted through the FunkinFast marketing campaign, which aims to educate consumers on the three step process to creating a Funkin cocktail through the tagline: “Ice In, Spirit In, Funkin!”