Cantona sends in the hounds
Eric Cantona returned to the small screen with four-legged friends in tow this month as part of a new campaign for Kronenbourg 1664.
The latest...
RTD brand brings in internet stars
New digital campaign recruits social media comics
The firm behind relaunched retro RTD brand Hooch has drafted in stars of social media for its latest...
No bad apples in craft offer
Carlsberg has expanded its premium portfolio with a new craft cider.
Bad Apple, a 5.1% ABV cider, is the first craft cider in Carlsberg UK’s...
Cider still top of the tree in the summer
Category could shine in coming weeks, from mainstream to craft products
From sunburn to strawberries, certain things have always been associated with summertime in the...
Brand on the small screen
Henry Westons Vintage cider has made its television debut this month in the new ‘Cider with Character’ campaign.
The advert forms part of a £1...
Taste of Somerset for festival-goers
Somerset cider maker Thatchers will continue its run as the ‘official cider’ brand of the Glastonbury music festival this summer, after signing a new...
Cider kicks off its new look
The firm behind Magners cider has unveiled a new look for the brand along with a major marketing campaign.
A key feature of the new-look...
Brockmans comp goes live
MIXOLOGISTS and bar staff are being invited to offer up their best creations using Brockmans Gin as part of a competition to find the...
A dram for the dads
Father’s Day presents an opportunity to up-sell, firm says
The firm behind Speyside single malt The Glenlivet is gearing up for a Father’s Day marketing...
Craft beer boom could boost trade
Scottsih restaurant operators could increase revenues by expanding their craft beer offer, according to new independent research from the Society of Independent Brewers (SIBA).
Figures...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
