Mexican beer brand Corona is the focus of a new global ad campaign designed to encourage people to “go outside and live more moments that matter”.
Comprising outdoor, print and online ads as well as social media activity, the This is Living campaign aims to “tap into the universal desire for freedom” and “remind consumers to enjoy life”.
The ad features surfers, including the World Surf League’s Matt Wilkinson, Julian Wilson and Alejo Muniz and Brazilian surfer Pedro Bahia, who are considered to “embody the This Is Living lifestyle”; a number of people from around the world were chosen to shoot Corona’s ‘#ThisIsLiving Moments’ – a series documenting personal stories which will be shared across social media; while Corona’s signature ‘with lime’ serve will be featured in a 60-second film.
Andre Finamore, marketing manager Corona UK, said: “At Corona we want to encourage people to leave everything else behind, step outdoors and start enjoying more of the moments that they live for – making a summer campaign a natural fit for the brand. Our out of home campaign will help amplify our This is Living brand ethos and support a host of exciting summer activity planned for 2016.”
