Vodka brand set for the summer with new pack | Scottish Licensed Trade News

Scottish Licensed Trade News

Vodka brand set for the summer with new pack

The firm behind Red Square vodka is looking to broaden its reach through the launch of a  new pre-mix range.
Halewood Wines & Spirits has introduced two new variants following what the firm described as a successful roll out of its Sloe & Lemonade and Toffee & Apple vodkas last year.

redsquare_combined image
The two new pre-mix drinks each have an ABV of 5% and are available to the on and off-trades in a 250ml, single-serve can.
Halewood Wines & Spirits reckons the launch of Red Square pre-mix cans will expose the vodka brand to new audiences this summer through a variety of occasions including outdoor events.
A spokeswoman for Halewood Wines & Spirits said: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix cocktails and our new Red Square flavoured vodkas. There continues to be a high level of consumer interest in pre-mix cans, with an average growth of 17.7% across all brands with a 250ml serving, which Red Square will now be able to tap into.”

Share this SLTN article