Brand on the small screen
Henry Westons Vintage cider has made its television debut this month in the new ‘Cider with Character’ campaign.
The advert forms part of a £1...
Taste of Somerset for festival-goers
Somerset cider maker Thatchers will continue its run as the ‘official cider’ brand of the Glastonbury music festival this summer, after signing a new...
Cider kicks off its new look
The firm behind Magners cider has unveiled a new look for the brand along with a major marketing campaign.
A key feature of the new-look...
Brockmans comp goes live
MIXOLOGISTS and bar staff are being invited to offer up their best creations using Brockmans Gin as part of a competition to find the...
A dram for the dads
Father’s Day presents an opportunity to up-sell, firm says
The firm behind Speyside single malt The Glenlivet is gearing up for a Father’s Day marketing...
Craft beer boom could boost trade
Scottsih restaurant operators could increase revenues by expanding their craft beer offer, according to new independent research from the Society of Independent Brewers (SIBA).
Figures...
Lacing up for the big game
Boost your squad of regulars with a strong Euro 2016
Despite Scotland’s no-show at this year’s Euro championships, the tournament still presents a huge opportunity...
Big events a boon for beer
Summer of sport should secure success at the taps
Sometimes it snows in April, and there will be at least one rainy afternoon in June,...
Maturing is double trouble
American bourbon brand Jim Beam’s portfolio has been extended through the launch of Jim Beam Double Oak.
Introduced last month, the new variant is said...
Dram fine festival draws to close
The curtain has come down on this year’s Spirit of Speyside Whisky Festival – but organisers are preparing to do it all over again...
Columns
Luke Richardson
William Woodburn
