Monthly Archives: July 2011
Keep summer drinks in Reserve
Opportunity for trade to boost cocktail sales, drinks giant says
A NEW initiative to help operators boost cocktail sales this summer has been launched by...
Italian beer invites trade to join the club
ITALIAN beer Peroni Nastro Azzuro has launched a series of limited edition items for its on-trade loyalty programme this summer.
Club Peroni’s ‘spring/summer collezioni’, which...
Batleys on course in Scotland
WHOLESALER Batleys last week reported its satisfaction with the integration of the two Scottish cash and carry businesses it acquired last year – and...
Cider goes outdoors for summer
CIDER brand Strongbow is looking to raise its profile this summer with the launch of a new outdoor advertising campaign.
The ads, running on sites...
Something old, something new with rum revamp
ANGOSTURA has revealed a new look for two of its super-premium rums, Angostura 1919 and Angostura 1824.
The rums have received new bottle designs, as...
Shloer ready for on-trade bow
Soft drinks brand will focus on family pubs and restaurants
SHLOER, the adult soft drinks brand, is launching into the on-trade this summer as it...
Greece is the word
GREEK spirit Metaxa aims to bring a little sunshine into the lives of consumers this summer with a series of new serves and cocktails.
Described...
TGIs extends its social life
Online activity key to target young adults but offer must match up
SOCIAL media is a key method TGI Friday’s employs to engage a younger...
East Lothian pub sets sail on beer voyage
Food and beer matching going down a storm at North Berwick’s Ship Inn
A NORTH Berwick pub has cemented its status as a world beers...
Brewer embarks on a journey of discovery
Miller Brands launches new effort to help operators make the most of world beers – one of the drinks industry’s fastest growing categories
THE world...
Columns
Luke Richardson
William Woodburn
